About
ProServe
Proserve Systems is a premier provider of commercial kitchen, restaurant and QSR chain equipment. With a wealth of experience in the food service industry, we specialize in supplying and servicing state-of-the-art kitchen equipment tailored to meet the demands of the hospitality sector. Our commitment to excellence ensures that your business operates smoothly, efficiently, and with the highest standards of quality. Combined we have over 40 years experience in the industry.
Our core values are trust, Excellence, Innovation and Partnership. We get the job done, no matter what. We will treat everyone equally, no matter where they come from or their background, and to offer the highest level of service and excellence possible.
The ProServe
Vision & Mission
Our Vision
Our vision is to be the best in delivering exceptional products & services that exceed customer expectations, setting the standard for excellence in the industry & market.
Our Mission
Our mission is to be the best by consistently providing high quality products and services, fostering innovation and delivering exceptional value to our customers to align with our company’s goals and values.
Our Story
ProServe was founded on a shared vision: to provide South African businesses with reliable foodservice equipment backed by exceptional service and expert guidance.
Founded by Kevin Smith and Keane Harvey, ProServe combines decades of industry experience with a commitment to trust, integrity, and long-term partnerships.
We believe that commercial kitchens are more than equipment—they are the engine of every successful hospitality business. Our mission is to help our clients build kitchens that perform efficiently today while supporting future growth.
Our Values
Trust
Building long-term relationships through honesty and reliability.
Excellence
Delivering quality products and professional service
Innovation
Providing solutions that improve efficiency and productivity.
Partnership
Working alongside clients to support their success.
Meet The
Leadership Team
Keane Harvey
Director
As an attorney and entrepreneur, Keane provides strategic leadership and business oversight. His experience in service-focused businesses ensures that ProServe maintains the highest standards of professionalism and customer care.
Keane plays a key role in shaping the company’s long-term vision and growth.
Kevin Smith
Sales Director
With over 18 years of experience in the foodservice industry, Kevin brings extensive knowledge of commercial kitchen equipment and customer requirements. His consultative approach ensures clients receive solutions tailored to their operational needs.
Kevin is passionate about helping businesses improve efficiency and create kitchens that perform under pressure.
Built on trust. Driven by Food Service Excellence.
ProServe delivers commercial kitchen equipment and tailored foodservice solutions to restaurants, hotels, cafés, and hospitality businesses across South Africa.
Market Sectors
That We Serve
Choosing the right equipment is essential for the success of any foodservice business. Our team works closely with Retail & QSR, Institutional, and hospitality businesses to ensure every solution is practical, efficient, and built to last. Whether you need a single unit or a complete kitchen setup, we provide dependable equipment backed by expert support. Serving Cape Town, the Western Cape, and businesses across South Africa, ProServe is your trusted partner for commercial kitchen equipment solutions.
Hospitality
Hotels, high-end fine dining establishments, and independent restaurants.
Retail & QSR
Quick-service chains, supermarket bakeries, deli counters, and cloud kitchens.
Institutional
School canteens, corporate offices, hospital catering, and military base kitchens.